What is Generative Engine Optimization?
An introduction to GEO and why it matters for professionals who depend on referrals and reputation.
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GEO Fundamentals
AI is already helping clients choose professionals. Is it helping them choose you?
Digital Growth Accelerator (DGA) helps Mortgage Professionals and Real Estate Agents become more discoverable, more recommendable, and more visible across AI search platforms like ChatGPT, PerplexityAI, and Gemini.
Start with a Visibility Audit
Book a Discovery CallThe Shift to AI Search
Clients and referral partners are increasingly using AI tools to research and find professionals. Most mortgage and real estate professionals still behave as if only Google and social media matter.
ChatGPT
Conversational recommendations. Users ask for professional suggestions and receive personalized, context-aware answers.
PerplexityAI
Research-oriented search that blends multiple sources. Users get comprehensive answers with citations and comparisons.
Gemini
Deeply integrated with Google's ecosystem. AI-powered search that surfaces professionals based on structured data and authority.
"Most professionals assume clients don't use AI to find them. In reality, they already do — and the shift accelerates every month."
Where Most Professionals Fall Behind
These are the challenges that keep mortgage professionals and real estate agents invisible in the age of AI search.
1
Invisible in AI Search
ChatGPT, PerplexityAI, and Gemini don't surface you when clients ask for recommendations. Your expertise exists, but AI can't find it.
2
Inconsistent Content
Creating content is time-consuming and often feels disconnected from any real strategy. Posts go out, but nothing compounds.
3
No System in Place
Marketing efforts are random and reactive. Without a system, every month starts from scratch with no momentum.
4
Anxiety About Falling Behind
AI platforms evolve rapidly. The fear of being left behind is real, but it's unclear what actions actually matter.
5
Unfamiliar Territory
GEO, structured data, entity optimization — these concepts are new and confusing. Most professionals don't know where to start.
What DGA Does Differently
We focus on what actually moves the needle for AI visibility — not vanity metrics or random activity.
GEO + AIO Focus
We prioritize Generative Engine Optimization and AI Index Optimization — the disciplines that determine whether AI recommends you.
AI Recommendability
We optimize how AI platforms understand and evaluate you, helping them decide when and why to recommend you to users.
Strategic Prioritization
We focus on tasks that actually improve discoverability, rather than random social media posting that leads nowhere.
Consulting Partnership
DGA is not a "set it and forget it" tool — we work with you each month to implement activities that actually move the needle.
Who We Help
DGA is built specifically for professionals in two industries where reputation and referrals drive business.
Mortgage Professionals
You already have a reputation. We make your digital presence match it.
- GEO-optimized professional profiles
- AI-ready content that demonstrates expertise
- Authority-building digital footprint
- Structured data that AI platforms understand
Real Estate Agents
Stand out in a crowded market where every agent looks the same online.
- Local visibility optimization
- Niche positioning that differentiates you
- AI-friendly content that supports referrals
- Digital presence that matches your market expertise
How DGA Works
A straightforward three-step process designed to build lasting AI visibility.
1
Audit
We conduct a comprehensive GEO/AIO and AI Search Assessment across ChatGPT, PerplexityAI, and Gemini. You'll understand exactly where you stand and what's holding you back from being recommended.
2
Strategy
We develop your brand voice, clarify your positioning, and create a prioritized roadmap. Every recommendation is based on what will actually improve your AI visibility — nothing generic.
3
Monthly Execution
We implement content cycles and optimization activities designed to improve AI recommendability and search visibility. Each month builds on the last, creating compounding results.
What You Get with DGA
Every DGA subscriber receives these core elements as part of our partnership.
Foundational GEO + AIO Setup
We establish the technical and content foundation that makes you visible to AI search platforms.
Brand Voice Clarity
Clear messaging guidelines that ensure consistency across all your digital touchpoints.
Digital Footprint Alignment
Structured data and profile optimization across Google Business Profile, key platforms, and entity sources.
Monthly Content Cycles
Strategic content designed to improve AI visibility — not just vanity social posts that go nowhere.
Ongoing Optimization
Continuous support and refinement aligned with your subscription tier and evolving goals.
Resources & Insights
Learn more about AI visibility, GEO, and what it takes to be recommended by AI search platforms.
AI Search
How ChatGPT Recommends Professionals
Understanding the factors that influence whether AI platforms suggest you to potential clients.
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Strategy
Building an AI-Ready Digital Footprint
Practical steps to align your online presence with what AI search platforms need to recommend you.
Read moreBook a Discovery Call
Prefer to talk it through live? Use the button below to pick a time for a discovery call. We'll walk through your current digital footprint and outline what AI visibility could look like for you.
Open Booking CalendarChoose How You Want to Get Started
Whether you're exploring DGA for the first time or you're ready to onboard, pick the option that fits where you are today.
Lead Intake – Visibility Audit
Start with a GEO/AIO visibility audit so we can understand your current position across AI search platforms.
Start Visibility AuditSubscriber Intake (New DGA Clients)
Ready to move forward with a DGA subscription? Use this intake to share the details we need to onboard you properly.
Open Subscriber IntakePB-Partner Intake (Invite-Only)
For invited partners joining DGA Playbooks. If you've received an invite from us, use this intake link.
PB-Partner IntakeLet's Get to Know Your Business
Use this Visibility Audit form to tell us about your mortgage or real estate practice. We'll review your digital footprint across AI search and follow up with practical next steps.